5Star (formerly stylised with an asterisk as 5*, pronounced “Five Star”) is a British digital television channel owned by Viacom International Media Networks Europe. It is a sister channel of Channel 5 and 5USA. It originally launched as the female-oriented Five Life on 15 October 2006, and was rebranded as Fiver on 28 April 2008 with a revised version of the same concept. The channel later re-branded under its current name on 7 March 2011. The new brand focused on a “fun-loving” concept.