ITV3 is an entertainment television channel in the United Kingdom that is owned by ITV Digital Channels Ltd, a division of ITV plc. The channel was launched on 1 November 2004. ITV3 is the sixth largest UK television channel by audience share and the largest after the five main terrestrial services, the position which was previously held by its sister station ITV2. The channel is known for UK dramas. The channel is mainly aimed at the over-35 audience, and much of its output consists of reruns of older ITV drama series and sitcoms.