More4 is a digital television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005. When the channel first launched in 2005, it encouraged viewers by showing the first run of critically acclaimed US dramas. On 23 January 2012, More4 refocused towards more lifestyle based content. Documentaries which previously aired on the channel moved to its parent station Channel 4. Previously, More4 concentrated on lifestyle, documentaries and arts programming competing with BBC Four and Sky Arts.